The Nescafé Double Cup

Competition National Advertising Challenge

Award grade Silver Winner (Campaign)

Art Director / Creative Jeffrey Turford

Creative Eric Stinnissen

Brief

Nescafe wanted a big idea that would create an experience for their consumers. They wanted to reduce the amount of times their consumers spent stopping off at Tim Hortons on the way to work, as a result of this campaign. We proposed allowing Nescafe's consumers to create their own experiences and share them online. Introducing the Nescafe Double Cup.

The Nescafé Double Cup

You love your Nescafe Rich coffee in the morning, now you can take it to go, and share a cup with a co-worker in the office or a friend in the park. Introducing the NEW Nescafe Double-Cup flask-the best way to share your coffee experience with those you care about.